The company reviews data to determine what users are searching for and repinning. How to Incorporate Top Pinterest Trends Into Your GiveawaysĮvery year Pinterest puts out a huge list of the top trends.
82% of weekly active users on Pinterest say they have bought products based on their brands’ content on the platform.61% respondents said they’ve found new brand or products from promoted pins and half purchased after seeing one.Nearly six out of every ten millennials use Pinterest to discover new products.73% of survey respondents said Pinterest content (organic and promoted) from brands is useful.46% of users create boards for products they want to buy or receive as gifts.Let’s look at the key statistics about shopping and purchasing on Pinterest.
So, while awareness campaigns are worthwhile, it’s essential to focus on intent-based decisions and direct your giveaway campaigns towards current shoppers. Moreover, Pinterest members use the channel to find products to buy. 41% of Pinterest users come from households earning $75,000+ per year compared to only 27% earning $30,000-74,999 per year, according to Pew Research data. How Pinterest Boosts Website Store TrafficĪs a visual platform, Pinterest attracts individuals from all demographics, including 73% of US women. Plus, choose from 100 keywords and phrases to add to your Pinterest campaigns. Learn more about the top trends on Pinterest and how to create a giveaway for maximum impact.
Yet, with Pin-to-Win contests and Facebook tabs for Pinterest, you can incorporate Pinterest into your strategy with ease. But, Pinterest marketing is less familiar, and many folks don’t fully utilize the platform. With more than 320 million people using Pinterest all over the world, brands with a clear strategy get results. It’s about finding something to do or buy.”
Pinterest reports, “People use Pinterest with intent. People head there to plan and make purchases. When it comes to marketing, Pinterest can get overshadowed by platforms like Facebook and Instagram.
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